Marketing Invest 2020

Had on March 5, in the auditorium of the Piaget Institute, Marketing Invest, an annual event that aims to respond to the current problems that are every day to sme managers.

Isabel Dias Rodrigues, CEO Metathesis, one of the companies that are part of the organization of this event
Isabel Dias Rodrigues, CEO Metathesis, one of the companies that are part of the organization of this event

The problem debated this year by the organization, of which Metathesis proudly part of it, was the Impact of Climate Change on Enterprise, perspective of a panel of speakers that featured experts from a variety of areas, from management to physics.

The Piaget Institute was, another year, the stage of an event that refilled
The Piaget Institute was, another year, the stage of an event that refilled

If you missed this year's session, we count on you in 2021, in a growing event, and promises to always exceed the expectations of managers and employees of SME's.

Speakers Board:

  • Invest Marketing Team
  • João Geraldes – Coordinator of the Piaget Management Degree
  • Mário J. Pinheiro – Department of Physics, Instituto Superior Técnico
  • Teresa Dias – AIP/EEN
  • Jacqueline Silva – Faculty of Science and Technology – UNL
  • José Rui Gomes – University of Minho
  • Liliana Louro – ex. Bureau Veritas

Gestos de sustentabilidade

e o contributo da Metathesis nesta causa

O combate às alterações climáticas começa com pequenos gestos de sustentabilidade

A sustentabilidade está na ordem do dia e ainda bem. Dos Baby Boomers à Generation Z todos aceitam que temos de reduzir o impacto que cada um de nós causa ao planeta.

Hoje é mais ou menos unânime a necessidade de todos os seres humanos, famílias e entidades, sejam elas um organismo público ou uma entidade privada, minimizarem os danos causados pela sua passagem neste nosso planeta azul. De facto, se continuarmos a consumir como consumimos, gastar como gastamos e desperdiçar como desperdiçamos, precisaremos de vários planetas iguais ao nosso para produzir os bens do nosso consumismo. A única saída possível é então a sustentabilidade das nossas ações.

Muitas são as organizações e entidades, que influenciadas pelos Objetivos de Sustentabilidade propostos pela ONU, têm vindo a mudar muitas práticas.

Ainda assim, a Metathesis, como pequena empresa que é, podia cair na tentação de muitos dizendo que o nosso impacto é tão reduzido que nada seria necessário fazer deixando esse ónus para as grandes instituições Multinacionais.

Ao invés, assumimos a nossa quota parte de responsabilidade e decidimos mudar o que é possível mudar. Fazemos assim jus aos nossos valores.

Como pequenos detalhes tornam a Metathesis mais sustentável

Na nossa consciência ambiental, orgulhamo-nos de trazer para o centro da cidade jovens casais. Estes irão deslocar-se de transportes públicos, maioritariamente, uma vez que os nossos imóveis se encontram em zonas urbanas consolidadas próximas de transportes. Ao reabilitar imóveis degradados, embora tenhamos consciência do impacto que causamos por via dos entulhos. Todavia estes resíduos são valorizados porque são recolhidos por entidades credenciadas para o fazer. Simultâneamente temos protocolos de colaboração com ONG´s para recolha dos monos. Posteriormente estes são entregues a quem os pode aproveitar.

Por outro lado o papel usado é entregue a uma instituição de caridade que o vende a um organismo que faz a sua reciclagem. Esses fundos são revertidos para causas sociais.

No nosso escritório separa-se o lixo e não se usam garrafas de plástico nem nas reuniões.

Evitamos imprimir o que não é absolutamente necessário e todo o mobiliário do nosso escritório é usado e recuperado.

Ainda que sejam pequenos gestos, de facto, é contudo o início da nossa caminhada.

Rehabilitate or Renovate

In recent years there have been numerous real estate rehabilitation projects that have appeared widely from north to south of the country especially in the centre of cities.

The majority of these rehabilitation projects are praiseworthy.

 I said “the majority” because unfortunately numerous owners either private or corporate, often carry out alleged “rehabilitation” operations when in reality what they do is just a “face wash” of the property, leaving it with a beautiful exterior but with the same structure, and, in reality the building cannot offer safe conditions for their future residents because structurally it might not have been subjected to any profound rehabilitation.

An example of that unhappy reality is the frequent use of materials and equipment with specifications, weight and size that are incompatible with the already weak structure of the building which can make this property a true time bomb.

In fact, to talk about rehabilitation seriously is to make a systematic, structural and thorough analysis of the building and to consider either the rehabilitation or a renovation operation that should, in case that building does not offer security conditions, go through its demolition and new construction.

Managing the real estate of a city, with dignity, doesn’t always require rehabilitation. With the real estate pressure of the 1980s, cities underwent major changes and many of the real estate operations were true attacks on the city.

Rehabilitating these buildings may be more detrimental to the city than taking advantage of the buildings’ lifespan to end their demolition and making them more sustainable buildings from the point of view of the materials used and from the point of view of energy management.

To renew the city is to think of the people.

Managing the city space is creating conditions to receive families with dignity.

Therefore, we should not, blindly and at all costs, opt for rehabilitation but make a real balancing exercise between rehabilitation and renewal.

Rehabilitating or renewing should not be enemies but go hand in hand like two sisters walking side by side with one common goal: to welcome families who work in the city, stroll in the city, shop in the city, have fun in the city and can return at the end of the day to their safe, efficient and comfortable dwellings.

At Metathesis, every project is considered to have a correct assessment and choice between rehabilitation of the building or, on the contrary, to undertake a property renovation operation because this is believed to be the obligation of a responsible real estate developer.

Metathesis is recruiting

We are looking for a newly licensed civil engº for a paid internship with the possibility of later being integrated into the company's management.


Bachelor's degree;

Computer knowledge of Excel, Word and Powerpoint, Autocad, image and video editing and 3D;

The offer is made in conjunction with almada's IEFP (Setúbal);

Workplace: Almada;

Date of integration in the internship: Start is expected until March 2020 (or to be negotiated);

Internship period: 9 months;

Working hours: From 09:00 to 18:00 With lunch period from 13:00 to 14:00H;

Remuneration compatible with academic degree: Level 6 or 7;

 Sending applications to email:

Phone: 212 841 953

How to Plan the Purchase of your next house

Buying a house is one of the moments that causes greater stress to a individual or a family not only for the complexity of the act itself but also of all the implications of moving.

Therefore, as in all processes, in order to minimise this stress, you should plan that act as you plan, for example, your holiday.

1. Set a Maximum Budget

The first thing you should do is think of a maximum budget for the purchase and what sources of capital you will turn to. That is, how much money do you have and how much you want to borrow from the bank.

To get you started, you can start by making a simulation of a purchase on one of the websites of the various national banks.

In this simulation you will get a notion of all the amounts involved but do not take these values as certain because they may vary depending on their relationship and involvement with the bank, property value, associated taxes, etc.

2. Define the Area and Typology of the Property

Once you understood the amounts involved you should define the area or areas where you want to make the acquisition as well as the typology that will be more appropriate. Then validate whether the values you have in mind fit the area. To do this, it will be enough to search the online pages of real estate sales.

That is, if your limit is 150 000 euros and the area you want is Cacilhas in the Municipality of Almada you can verify that it will be possible to buy a typology T1, T2 or even T3.

3. List aspects that you value the most in a property

List a set of aspects that values and may have influence on the purchase decision, such as being a house with a backyard, or a house overlooking the sea, or an apartment with Energy Certificate class B (minimum), or even being close to a Metro station.

Make a value scale so you can sort each of these characteristics in the properties you visit.

This may be useful in deciding rationally what the product that best serves you.

4. Don’t rush!

Plan a deadline for buying the property but don’t think about a period too short as this may precipitate a bad option of purchase. Decide which days and times you have available for scheduling visits and share that schedule with one or two people your trust so they can accompany you in that search. 

We advise you not to visit more than 3 properties at a time.

Start searching but don’t rush into a first purchase.

For more information see our item: 5 aspects to consider when buying a house